With the increasing attention for healthy oceans and the increasing numbers in species extinction, society in general is eager to become more informed about scientific problems and to contribute for improvements in topics related for e.g. to climate change, plastic use etc. In addition, ‘Scientists-to-be’ are highly influenced by what information is brought to them by the news and social media.
Currently, the number of jobs in science communication is increasing, but there is still a need for qualified people to bridge the gap between science and society. Scientists in general never had the need to open up their on-going research results to the news, they are mostly used to write in a very formal way and using jargons which are not translatable to society and non-specialists. On the other hand, journalists, who are used to write in a more general way, sometimes do not fully grasp the message that the scientists want to convene and information is lost on the way.
This professional practice aims to explore means to make scientific information more attractive and relevant to society and non-specialists. It will explore different social platforms and creative ways (mostly using visuals) to make science more eye-catching and still efficiently inform the role of a scientist and the importance of research to a broader public.
